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Research papers

Calibration and description for the 21st century global telecom challenge

This paper discusses the issues that global telecommunications market research needs to address. It describes the need for a consistent approach that encompasses a core data set that meets international, regional and local requirements.It discusses...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Tacis Gavoyannis, Bill Blyth
Company: KANTAR TNS Malaysia
November 7, 2004
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Citation

Gavoyannis and Blyth (2004a, November 07). Calibration and description for the 21st century global telecom challenge. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/calibration-and-description-for-the-21st-century-global-telecom-challenge